Kapalua Vacation Property Rental Management

JP Parrish, Owner and Principal Broker of The Parrish Collection LLC

Hawaii-based and locally operated out of Kapalua Resort, Aloha Vacation Villas is a full-service vacation rental management company proudly overseeing 50 privately owned homes in the Bay Villas, Golf Villas and The Ridge Villas.  Originally formed in 2007, Aloha Vacation Villas is now part of The Parrish Collection group of companies.  Based on Kauai, The Parrish Collection LLC manages over 350 properties on both Maui and Kauai.  


Our focus is vacation rental management and hospitality, providing the highest level of customer service to our guests and homeowners alike.  Our professional team includes in-house cleaning, maintenance and property management staff who know each property along with in-house, professional accounting and reservations teams.  Operating with the latest operating systems and technologies along with the care and attention-to-detail of a small boutique company, our unsurpassed approach to vacation rental management marks us as an industry leader.


JP Parrish is the Owner and Principal Broker of The Parrish Collection LLC, originally formed in 1984 that is now the largest independently owned vacation rental company on Kauai.  Headquartered in Poipu Beach, Kauai and operating owner and guest services’ desks at three major Kauai resorts, The Parrish Collection LLC offers easy access to owners and guests. Its dedicated team has worked together for many years and offers an unequaled commitment to personal and professional service, attention to detail, and the highest quality standards all balanced with a true sense of Aloha.


Read about how JP Parrish started his foray into the luxury hospitality industry in Forbes.

Our property management services:

  • Dedicated on-site professional property management team.
  • Dedicated Maui Front desk team with 24-7 emergency services by in-house staff
  • Property inspections prior to each check-in and after each check-out.
  • In-house housekeeping and maintenance teams.
  • Monthly financial statements documenting revenue and itemized property expenses.
  • 24/7 real-time reservations status through a secure login owner portal.
  • Controlled key-access and documentation of all properties.
  • Property marketing for all properties on Google, VRBO and AirBnB as well as other advertising platforms.
  • Concierge service available to assist with airport transportation as well as other guest services, including exclusive tours & excursions, spa services, personal chef services, and more.


We have a dedicated marketing team who works closely with JP and our Sales Team maintaining our online presence, promoting our properties, as well as seasonal e-mail marketing and maintaining a unique and custom integrated website.

Our Focus is to Maximize Revenue with Rate Integrity:

Our highly trained team works with industry-leading reservation software and other programs to deliver both short-term and long-term rental results for each property under our management.

Guest Services:

Our dedicated Guest Services Team caters to our guest's every need. We are available 24 hours a day and work to anticipate our guests' needs.  Our personalized service starts from pre-arrival and continues during each stay as well as post-departure, distinguishing our customer relationship management from all others.

Owner Relations:

Owners enjoy the same attention and care our properties and guests receive. Our in-house experienced housekeeping and maintenance teams, as well as our property management team inspects our owners’ properties regularly.  Additionally, owners meet with JP to set personal goals and plans for their properties.  In addition, each owner has access to monthly statements, occupancy reports, and upcoming reservations.